Below is the online version of a picture accompanying a newspaper article on small business.
In it we can see that the lady general manager of Vicinity (a small business rewards provider) is clearly wearing a skirt, but the focus is on her upper body and open countenance. In the larger version in print however, we see a pair of impressively long legs pushed forward and sideways as she balances rather precariously on a chest of drawers in her office. Hardly her everyday office posture one assumes! The fact that Ms Waslander is a tall, wholesome and healthy young woman is tangential to the purpose of her business.
In this age of real concern about women still not being taken seriously enough in commerce, I am puzzled why such successful and intelligent women let themselves be photographed in even mildly provocative postures that have little or no relevance to the objectives of their company.
Hey, I like looking at elegant girls just like any red-blooded boy, but let's return to the real point of promotion - getting the company recognized for its management's business talents rather than its slate of attractive females.
Come on Ian .... sex sells, that's the bottom line. How many folks would take an interest in the company if the message was delivered by a crusty old man?ReplyDelete