Once upon a time in the mid 2000s I worked with programmers to put up two Internet products. The first, TheInformedLife.com, was focused on busy mid-career professionals. The one after, ePartnerup.com, we designed to help companies in the medical equipment space find partners to collaborate with. Neither is active today. Hindsight lets me see there were at least three trends impacting our work. As we were in the centre of them, we didn't fully understand what was happening.