Wednesday, November 28, 2012

The Yawn of Flash and Dash

Have you noticed how advertising for 'performance' car and truck  is looking more and more like a James Bond movie?  Trucks pull enormous boulders or other behemoths across terrain the like of which no buyer will ever encounter. Cars race up snow-covered mountain pathways or tear down alpine hairpins at insane speeds.

The best car I ever owned was an Audi Quattro. It ran well and was the safest thing I've driven on our winter roads. But the current "Land of quattro" promotion, with its acres of deep wilderness snow which should never see anything mechanical that doesn't have tracked propulsion, is absurd. Gone are the ads for sensible Swedish Volvos which save you in that roll into the snowy ditch that we Northern drivers all face at some point. Instead we have Vorsprung durch Technik which resembles a Mars Lander on steroids.

To counter this Euro-Japanese souped-up-dodgem-car hutzpah, American manufacturers extoll the virtues of the automobile as infotainment centre. Anything your laptop/tablet/smartphone can do can be done en route in comfort. Never mind drugs and booze for getting high while you drive. You can get all the kicks you need from your dashboard. Connection is always in. No need to feel lonely or worry about what's going on outside.

Everyone knows today's road vehicles are reliable, durable and much safer. So what's left to say about them other than hyperbole...and 'Zoom, Zoom'?

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